Season 1

The world of fashion is shaken up by punk designer John Galliano, ruthless entrepreneur Bernard Arnault, and sorceress of style Anna Wintour. Together they usher in a golden age of dazzling artistry and seductive glamour.

Bernard Arnault's LVMH empire launches a hostile takeover of the fabled House of Gucci. Tom Ford and Domenico De Sole - the duo responsible for Gucci's spectacular '90s resurgence - fight back to protect their independence.

Tycoon Francois Pinault threatens Arnault's dominance. As their rivalry spills out of the boardrooms onto catwalks and red carpets, Galliano, Ford, and Alexander McQueen and Marc Jacobs compete for favour with their stunning shows.

The tycoons' success has transformed the Kingdom of Dreams into a global industry worth $3 trillion while making fashion one of the world's biggest polluters. Meanwhile, beneath all the glamour, the designers struggle with the relentless pressure.