Season 10
Episodes • 2014

1. Ten Years of Selling
60 minThe battle to become Lord Sugar's next business partner begins with a selling task.
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2. Wearable Technology
60 minThe candidates are asked to design a piece of wearable technology.
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3. Home Fragrance
60 minEach team must create their own range of home fragrance products.
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4. Online Video Channel
60 minThe candidates are set a 21st-century task - creating video channels for YouTube.
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7. Advertising - New York
60 minLord Sugar asks the candidates to come up with an advertising campaign for a soft drink.
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8. Country Show
60 minThe candidates attempt to crack the rural market at the Royal Bath and West show.
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9. Ten Years of Discount Buying
60 minLord Sugar tells the candidates that he wants to test their negotiation skills.
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10. Premium Pudding
60 minThe candidates are asked to create a brand new range of premium puddings.
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11. The Final Five
60 minAs the tenth series draws to a close, this programme profiles the remaining candidates.
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12. Interviews
60 minThe remaining candidates are interviewed by four of Lord Sugar's trusted advisers.
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13. Why I Fired Them
60 minLord Sugar takes a look back at the candidates who fell before the final hurdle.
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14. The Final and You're Hired
60 minThe two finalists must launch their businesses with the help of some former candidates.
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