Season 16
Episodes • 2022

1. Cruise Ship
60 minThis year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
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2. Toothbrush
60 minThe teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
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3. Non-Alcoholic Drinks
60 minThe candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
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4. Fishing
60 minThe candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
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5. Gaming
60 minThe teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
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6. Wales
60 minIn a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
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7. Pods
60 minThe candidates gear up to design, brand and pitch their own electric driverless vehicle.
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8. Silverstone
60 minThe remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
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9. TV Selling
60 minThe teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
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10. Baby Food
60 minLord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
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11. The Final Four
60 minWith just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
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12. Interviews
60 minThe remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
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13. Why I Fired Them
60 minLord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
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14. The Final
60 minThe two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.
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